About Us
BA Endurance LLC, is an online endurance and tactical fitness coaching company based in Colorado. We specialize in helping athletes of all levels — from beginners to elite performers — reach their full potential in triathlon, running, cycling, and mountain biking, as well as military, law enforcement, firefighter, and ski-prep training.
At BA Endurance, we believe endurance sport is for everyone. We proudly welcome athletes of all races, ethnicities, genders, abilities, religions, and backgrounds — because a stronger community begins with more voices at the start line. Our mission extends beyond performance: we’re committed to breaking barriers in endurance and multi-sport training by offering coaching scholarships and creating inclusive events and group rides that emphasize respect, inclusion, and belonging.
Whether you’re chasing your first 5K, aiming to finish your first Ironman, preparing for Special Operations, or getting ready to tackle the mountains this winter, you belong here.
About BA Endurance
Meet Bryce
- Founder & Head Coach
Navy Veteran. Certified Coach. Your Partner in Performance.
Early Days
You could say I was born into racing — literally. My mom ran races while pregnant, and my dad was a collegiate hurdler at SMU and a high school cross-country coach for 13 years during my childhood. Growing up in Marshall, Texas I played nearly every sport I could: basketball, football, hurdles, powerlifting, and swimming. If you know of Friday Night Lights, hit me up and I’ll tell you the real story behind Marshall actually beating Odessa-Permian in the high school football state championship…
Triathlon Life
I earned my Bachelor of Science degree in Exercise & Sports Sciences from Texas Tech University, where I discovered triathlon while working in campus aquatics. I joined the Tech Triathlon Club and competed in the 2009 Collegiate National Championship that Tech hosted. My passion grew quickly: in 2010, I completed my first Half-Ironman created by our club’s benefactor, Mike Greer; in 2011, I raced the Ironman 70.3 World Championship outside Las Vegas; and in 2015 I competed internationally in the 2015 Half-Ironman Middle East Championship during deployment in Bahrain. I also co-created a USA Triathlon-sanctioned sprint triathlon, have helped organize 5K run races, and continue to lead local and neighborhood group bike rides.
Military Grit
My path wasn’t linear. After college, I had what you’d call a quarter-life crisis and chose to enter into military service under a Special Operations contract at 28 years old — training with the likes of David Goggins. I became a Command Fitness Leader and First Class Swimmer, helping others qualify across multiple commands. That experience shaped how I coach today — blending structure, resilience, and adaptability.
Now As A Coach
Today, I own BA Endurance, an online coaching company that brings together everything I’ve learned as a competitive athlete, personal trainer, adventurer, and Navy veteran. Whether you’re chasing your first 5K, preparing for an Ironman, prepping for a military pipeline, or just want to feel strong again — I’m here to help you get there.
Certifications & Background
USA Triathlon Level I Certified Coach
United States Navy Veteran
Service Disabled Veteran Owned Business
Certified in Tactical Fitness Programming
Athletes and Clients Coached:
Coached endurance athletes from first-time 5K finishers to Ironman competitors.
Guided an athlete through a 100-pound weight-loss journey culminating in their first triathlon finish.
Supported a runner training toward the Boston Marathon.
Developed adaptive training programs for paraplegic athletes emphasizing strength and cardiovascular development.
Conducted stroke-refinement and swim mechanics courses for adult swimmers of all levels.
Instructed beginner swim lessons and led indoor cycling classes focused on endurance building and pacing control.
Led swim conditioning sessions for Navy platoons during deployment, integrating mobility, strength, and team endurance work.
Specialized Coaching & Training Experience
Military & Tactical Fitness — Designed and led functional fitness programs for command readiness both stateside and overseas. Coached a JROTC student preparing for ROTC and swim testing, and developed a program that helped a police officer earn the top SWAT candidate spot.
Triathlon & Multisport Coaching — Integrated periodized training plans for swim, bike, run, and strength performance across all experience levels.
High School & Junior High Athlete Development — Coached cross-country, track, football, and swimming athletes on foundational endurance, speed-work, agility, and injury prevention.
15+
Years Coaching
200+
Athletes Trained
150+
Race Finishes
1
Sanctioned Triathlon Created
Our Mission
At BA Endurance, our passion is to help every athlete maximize their potential. We design personalized coaching and programs that empower you to build endurance, resilience, and confidence — no matter your starting point or ultimate goal.
Personalized Online Coaching tailored to your sport, goals, and fitness level
Inclusive Community where every athlete belongs and feels supported
Proven Experience in both endurance racing and tactical fitness training
Scholarships & Outreach Programs to expand access and opportunity
Mission-Driven Coaching focused on mindset, and sustainable progress
Why Choose Us ?
Every great journey begins with the right mindset. Through personalized coaching, structured training, and proven performance strategies, we’ll help you push your limits and achieve lasting results — wherever your path takes you.