About Us

Two young men preparing to race on a track, one in starting blocks and the other sitting nearby, with others in the background on the athletics track.
A woman running on a trail in a wooded area on a sunny day, with two other people in the distance.
A group of cyclists racing on a paved road lined with trees and fencing, wearing helmets and athletic gear.

About BA Endurance

BA Endurance, is an online endurance and tactical fitness coaching company based in Colorado. We specialize in helping athletes of all levels — from beginners to elite performers — reach their full potential in triathlon, running, cycling, and mountain biking, as well as military, law enforcement, firefighter, and ski-prep training.

At BA Endurance, we believe endurance sport is for everyone. We proudly welcome athletes of all races, ethnicities, genders, abilities, religions, and backgrounds — because a stronger community begins with more voices at the start line. Our mission extends beyond performance: we’re committed to breaking barriers in endurance and multi-sport training by offering coaching scholarships and creating inclusive events and group rides that emphasize respect, inclusion, and belonging.

Whether you’re chasing your first 5K, aiming to finish your first Ironman, preparing for Special Operations, or getting ready to tackle the mountains this winter, you belong here.

Meet Bryce
- Founder & Head Coach

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USA Triathlon certified coach logo with patriotic colors and stars.
Logo of a veteran-owned business verification organization, featuring a circular design with stars and eagle imagery, and text indicating membership and verification status.

Navy Veteran. Certified Coach. Your Partner in Performance.

Bryce, the founder of BA Endurance, has lived and breathed athletics his entire life. Growing up in Marshall, Texas, he competed in basketball, powerlifting, track, soccer, and football. He went on to earn a Bachelor of Science degree in Health, Exercise and Sports Sciences from Texas Tech University, where his passion for triathlon began to take shape.

Bryce competed at the Collegiate National Championship (2009), Half-Ironman Worlds (2011), and Bahrain Half-Ironman (2015) while having a career in personal training at a large hospital-based gym in Longview, Texas. At this location he did many things including co-creating a certified USA Triathlon sprint triathlon. In 2014, he joined the U.S. Navy under a SEAL/Special Operations contract and later served as a Command Fitness Leader and 1st Class Swimmer/2nd Class Swim Qualification Instructor.

After his military service, Bryce combined his love for racing, coaching, and service by earning his USA Triathlon Coach Certification, becoming an Associate Coach for FlyTriRacing, and founding BA Endurance — a coaching community built on integrity, discipline, and inclusivity.

Certifications & Background

  • USA Triathlon Level I Certified Coach

  • United States Navy Veteran

  • Service Disabled Veteran Owned Business

  • Certified in Tactical Fitness Programming

Athletes and Clients I’ve Coached Include:

  • Paraplegic athletes and clients relearning to walk

  • Postpartum women returning to training

  • High school cross-country, track, and swim athletes

  • Adults and children learning to swim

  • SWAT candidates and Special Operations prep

  • Ski instructors

  • First-time 5K, triathlon, and Ironman finishers

  • Boston Marathon competitors

  • Month-long backpacking trip adventurers with a dozen children

  • Recreational and competitive mountain bikers

  • Professional athletes (basketball, Ultra-runner)

  • Government agency and academy applicants

  • Clients pursuing major weight loss transformations

  • A future Navy pilot / astronaut in ROTC

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15+
Years Coaching

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200+
Athletes Trained

A child playing with a toy in a park during daytime.

150+
Race Finishes

A cyclist wearing a white helmet, black and white cycling gear, riding a white S-Works bike with disc wheels on a paved road, with a blurred background.
A man wearing a pink and blue cycling jersey, black shorts, and a helmet, sitting on a black mountain bike, on a dirt path with rocks and a grassy field, with mountains and a partly cloudy sky in the background.
Two cyclists riding on a dirt trail through a hilly landscape with a river and green mountains in the background under a clear blue sky.

Our Mission

At BA Endurance, our passion is to help every athlete maximize their potential. We design personalized coaching and programs that empower you to build endurance, resilience, and confidence — no matter your starting point or ultimate goal.

A young man is in a starting position on a track, about to begin a sprint, while a coach or trainer kneels nearby giving instructions. Other children are visible in the background on the track.

  • Personalized Online Coaching tailored to your sport, goals, and fitness level

  • Inclusive Community where every athlete belongs and feels supported

  • Proven Experience in both endurance racing and tactical fitness training

  • Scholarships & Outreach Programs to expand access and opportunity

  • Mission-Driven Coaching focused on mindset, strength, and sustainable progress

Why Choose Us ?

Join hundreds of educational institutions nationwide that trust us to keep their training equipment in peak condition. Let's discuss how we can support your programs.

Let’s Start Your Journey

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