Meet our Team

Bryce Fluker, B.S.

Early Days

You could say I was born into racing — literally. My mom ran races while pregnant, and my dad was a collegiate hurdler at SMU and a high school cross-country coach for 15 years during my childhood. Growing up in Marshall, Texas I played nearly every sport I could: basketball, soccer, football, hurdles, powerlifting, and more. If you know of Friday Night Lights, hit me up and I’ll tell you the real story behind Marshall actually beating Odessa-Permian in the state championship…

Triathlon Life

I earned my degree in Exercise & Sports Sciences from Texas Tech University, where I also discovered triathlon (during my years working on campus in aquatics) — joining the Club Team and competing in the 2009 Collegiate National Championship that Tech hosted. My passion only grew from there: In 2010 I participated in my first Half-Ironman event ran by the Tech Triathlon Club benefactor, Mike Greer, I then raced in the 2011 Ironman 70.3 World Championship in Las Vegas, and then competed internationally in the 2015 Half-Ironman Middle East Championship during deployment in Bahrain. I also co-created a USA Triathlon-sanctioned sprint triathlon and have helped organize 5K run races.

Military Grit

My path wasn’t linear. After college, I had what you’d call a quarter-life crisis and chose to enter into military service at 28 years old under a Special Operations contract in the Navy running with the likes of David Goggins. I became a Command Fitness Leader and First Class Swimmer, helping others qualify across multiple commands. That experience shaped how I coach today — blending structure, resilience, and adaptability.

Now As A Coach

Now, I own BA Endurance, an online coaching company that brings together everything I’ve learned as a competitive athlete, personal trainer, adventurer, and Navy veteran. Whether you’re chasing your first 5K, aiming for an Ironman, prepping for a military pipeline, or just want to feel strong again — I’m here to help you get there.

Athletes and Clients I’ve Coached Include:

• Paraplegic athletes and clients relearning to walk
• Postpartum women returning to training
• High school cross-country, track, and swim athletes
• Adults and children learning to swim
• SWAT candidates and Special Operations prep
• Ski instructors
• First-time 5K, triathlon, and Ironman finishers
• Boston Marathon competitors
• Month-long backpacking trip adventurers with a dozen children
• Recreational and competitive mountain bikers
• Professional athletes (basketball, Ultra-runner)
• Government agency and academy applicants
• Clients pursuing major weight loss transformations
• A future Navy pilot / astronaut in ROTC

Think you’d fit in here? Let’s talk about your goals.